Skip to main content
  • Schedule a Discovery & Fit Call!

    Certified Profit First Professional Firm

    Profit Consulting, Accounting & Tax Planning for Service-Based Business Owners & Entrepreneurs

    Helping to Eradicate Entrepreneurial Poverty, One Client at a Time


    Keep more of what you make to support the lifestyle you deserve!

Your Business Should ENHANCE Your Life, NOT suck the life out of you!

Your business has a cash flow problem if...

  • Your accountant tells you that your business has a profit for the year, but you have little or no cash in the bank to show for it
  • You barely had enough to pay yourself during the year, or didn't pay yourself at all
  • You had no cash to pay your tax liability at the end of the year
  • You have no cash set aside for unexpected expenses, an emergency fund, retirement, vacation, etc...

You DESERVE to have a PROFITABLE & FINANCIALLY HEALTHY Business!

You DESERVE to have a PROFITABLE & FINANCIALLY HEALTHY Business!

Your business should...
  • Pay you enough to support the lifestyle you want
  • Provide for your financial security
  • Generate enough cash to pay your tax liabilities
  • Allow you to have the time flexibility in your life you're looking for

We care about your SUCCESS!

As a Certified Profit First Professional Firm, we have the expertise to implement a proven system to help you...

  • Improve your cash flow
  • Increase your profit margin
  • Manage expenses
  • Clarify your financial dreams and goals
  • Grow and scale your business

Want Permanent Profitability? Get Profit First!

Learn how conventional accounting does not always work for us emotional human beings and its effect on your cash flow and profitability

Receive a copy of the first two chapters of Profit First

Click for first 2 chapters of Profit First!

THESE SERVICES CAN BE INTEGRATED INTO YOUR PROFIT PLAN

PROFIT FIRST CONSULTING

Let us help put a system in place to guide you to more profit in your business.

Learn More
computer for virtual accounting services

VIRTUAL ACCOUNTING SERVICES

Whether your business is in our town or across the country, using the technology available today allows us to communicate with you as needed, so you can focus on your business.

Learn More

TAX PLANNING

Let us help you optimize your tax situation based on your goals and future plans.

Learn More

What's Next?

COMPLETE THE LET'S GET STARTED QUESTIONNAIRE

Complete the questionnaire to determine if we are a fit, schedule a discovery call, and get started on a new path working together

Click here to get started
computer for virtual accounting services

DESIGN YOUR PLAN

Based on your needs and goals we will help you develop and implement your profit plan

PEACE OF MIND

We partner with you to create a plan necessary to grow and maintain a profitable and financially healthy business!

Lori Mercaldi, EA

Profit & Tax Planning Strategist




Certified Profit First Professional

As a financial, retirement and tax planner, I already had a long-term focus for my business clients, but how could I add cash flow planning that would add more value and maximize profitability for them? After reading the book Profit First by Mike Michalowicz, I could see how this methodology could help my clients.


Going through the Profit First Professionals certification process, I learned how to implement it in my own firm. After all, I had to "practice what I preach" if I was going to set it up for my clients. At the end of the first quarter, I could see the rhythm of the cash flow going in and out, and I had more clarity than ever in my own business.


The same can be done for you!

As Featured On...

Gaelan Trombley Show Podcast Photo

Lori Mercaldi - Profit Strategist
​Financial Tally

Podcast: The Gaelan Trombley Show

Podcast Host: Gaelan Trombley

Click Here to Listen!
Profit First Master Podcast Episode

Profit First Mastery

Podcast: Demystifying Franchise Ownership

Podcast Host: Kristine Givens

Click Here to Listen!
Savvy Session Profit Strategist Episode

Unlock Secrets to Profitablility

Podcast: The Savvy Session

Podcast Hosts: Kirsten Ramos & Paula Kircher

Click Here to Listen!

Transitioning to Profit Consulting

Podcast: Grow My Accounting Practice (GMAP)

Podcast Hosts: Mike Michalowicz, Ron Saharyan, Liz Spzorn

Click Here to Listen!